Quick! Advert / flyer assistance

[Erik Anderson]

I've got 24 hours to design, print, and deliver 75 flyer/inserts for inclusion into gift bags for an private automotive event I'm covering next week. It can be 5x7, 8x10, or anything in between.

Does anyone have some different designs that they'd like to share? Below is one that I've designed and used in the past.

http://erikandersondesigns.com/tearsheet2007_resize.jpg

[John Thawley]

I think the headline should be all upper case. That way you won't be dealing with ascenders and descenders on the lower case letters... the d, g, dot over the i etc. Also, is the.com necessary? You repeat it below.

The collage aspect is bit desperate in my opinion. It screams of trying to throw enough mud against the wall hoping something will stick. Again,you define all the capabilities in text.... so why not overlay the information over ONE KILLER IMAGE?

I just think a piece should say, this is who I am, this is what I do, this is how you can reach me. This piece seems to say... I'll do anything you tell me to do. ;)

So... I ask, who are you? Know what I mean?

JT

[Chris Pearson]

Too busy, and too much going on. They are all great shots, but pick one or two. It's hard, but you know which ones represent you best. Keep the type simple and just contain contact information. My promotional pieces graced the garbage cans of many editors and they told me later it was for the same reasons.

[Erik Anderson]

Thanks JT, this is exactly why I love posting here! Ok Here's Rev 2. I'm still searching for that 'killer' image.

http://erikandersondesigns.com/2007-Sept-Flyer-web.jpg

Logo, description of what I'm doing there, contact info, and other events that I do cover. Too much? too little? just right? All wrong?

[John Swenson]

Edit ruthlessly until you convey your message with the fewest possible words.

The bottom line of copy is clunky—don't mix "for" with bullets, edit it down to fewer key items separated by bullets & consider adding a strip of insets.

[Erik Anderson]

Edit ruthlessly until you convey your message with the fewest possible words.

The bottom line of copy is clunky—don't mix "for" with bullets, edit it down to fewer key items separated by bullets & consider adding a strip of insets.

Good tips, I'm paring it down some more. I'd love to keep posting versions for further critique and revision, but I'm out of time! Thanks for the guidance, I'll post up what I go with later this weekend.

[Chris Pearson]

Lose the e-mail, since your website is still there. Lose the what you cover at the bottom. The type could still be placed a bit more dynamically. Good choice of shots for what you shoot though.

[Erik Anderson]

I ended up with a B&W vertical shot, killed the coverage, left the logo and 'supplying...." text, left the contact info at the bottom, and add a bit more white drop shadow. I'll post one up for further critique when I get back to my office computer.